
“What inspired you to become an ultrarunner mindset coach?”
This is a question that I get a lot. The first dozen or so times I had to pause and think about it. “Why did I?”
Background
Family, friends, and social media friends and followers would ask questions about wanting to try something new in order to make positive health and lifestyle changes.
They wanted to incorporate the things they saw me doing, like running, lifting, hiking, and keeping a vegan diet.
They’d ask how they can get started running?
What kinds of running shoes?
Where are the best local trails?
What races do you recommend?
And many more.
I like answering questions and talking about things I’m passionate about.
Another thing that I enjoy is listening to other’s experiences and working on understanding them.
I like using experience, education and resources to help people problem solve or to point them in the right direction.
This is also similar to how I became a professional mental health counselor and decided to open my own private practice, Finish Stronger Counseling.
Pieces came together for me over time. People wanted my support or advice, so they could reach their wellness goals. – I have my education in mental health, and my ultramarathon and fitness background.
I’ve been doing these things for several years. I already had Finish Stronger Counseling, so why not start a second business?
This ultrarunner coaching business has actually been in mind for many years, but I wasn’t sure of the framework that I wanted to create.
I wasn’t sure how to ethically go about it, following guidelines and laws from the state counseling board, ect.
My long-term goal was to combine my two passions, running and mental health.
While taking a continuing education course, I learned about counselors going into coaching on the side. There was my answer!
I already knew how to start one business, so I’d open a second and make the dream of combining things I’m passionate about a reality.
Having a second business is how I keep what I do ethical and keep clinical work separate from coaching.
Finish Stronger Mindset Coaching is a way that I can make a bigger impact in people’s lives. It has individual sessions, a program, and a supportive community.

What inspired me to become an ultrarunner mindset coach?
Being able to use my gifts, education, experience, and things I’m passionate about.
Helping people along their journey. People who want to learn, grow, perform better, set and reach goals, form healthier habits, and be held accountable.

Learn more about Finish Stronger Mindset Coaching here
I’m Shannon and I’m a National Certified Counselor (NCC) and Licensed Professional Counselor in Pennsylvania (LPC), and I specialize in human performance. Your mind is a tool that needs trained and adaptation just like you would train and adept your body.
Mindset and mental wellness coaching is a non-clinical service. I do not provide assessments, diagnosis, treatment, or therapy.
Like many ultrarunners, you may be neglecting that one, maybe two, elements in your training program that may have the biggest impact on your mental game.
I’m here to change that. Learn high performance standards that will optimize your performance, get a better understanding of what drives you to perform, and leveraging some of those high performance mental skills, so that you can perform at your best.
Related content
What Will You Do Today to Finish Stronger?
Initial Consultation for Finish Stronger Mindset Coaching: What to expect

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