Finish Stronger Mindset and Mental Wellness Coaching

Finish your next ultra strong- Mentally.

Overcome DNFs, build race-day resilience, and crush negative self-talk with 1:1 mindset coaching.

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U.S. only.

Book your free 15 minute consultation

I want to hear about what you care to work on. Let’s see if we would make a great team.

Contact Shannon

Real client wins

Finished her first 100-miler after mental blocks kept her from even starting races.
He was confident on the trails in a way that he hasn’t felt before.
He felt great about how he controlled what he had control over.
He stayed honest to his goal of finding the edge of what he could/couldn’t do that day.

Big Client Wins and What it is Like Working with Me

Reviews

Free ultrarunner tools

Oil Creek 100 Pre-Race Questionnaire (2025)

Oil Creek 100 Race Report (2025) (Post-Race Questionnaire)

Race Day Visualizations – Downloadable resource

Runner Performance Scale for Important Areas of Life – Downloadable resource

Visualize How Your Race Training Fits Into Your Week For Success

Self-Care Assessment For Athletes – Downloadable resource

How to Move from a Fixed Mindset to Growth

Strengths and Weaknesses Inventory Worksheet for Athletes – Downloadable resource

Recent blog posts

Maximum Mileage Running Podcast: Ultrarunning, confidence, imposter syndrome, and mental strength

If you’ve ever stood at a start line wondering, “Do I even belong here?” or quietly told yourself you’re “not a real runner”… this one’s for you. I sat down with Hannah Witt, who is a running coach — to talk about the silent struggle so many of us carry: Imposter syndrome. We dug deep…

by be.short.run.ultra May 11, 2026May 11, 2026

What Do Your Race Goals Actually Look Like?

Most ultrarunners start with the same baseline goal: Just finish. It’s honorable. It gets you to the start line and across the finish. But what happens when “just finish” stops being enough? For me, that shift happened when I realized I was getting bored. I had the fitness. I had the dedication. But I wasn’t…

by be.short.run.ultra May 5, 2026May 5, 2026

Do What You Can with What You Got: Building mental flexibility that wins races

Flexibility isn’t just a physical thing—it’s the mental superpower that keeps you moving when everything else is trying to stop you. In an ultramarathon, the race doesn’t care that the weather turned to crap, the trail is a river of slush, or that your quads are screaming because the course has more roots than a…

by be.short.run.ultra April 16, 2026April 16, 2026

What is a mindset?

Have you ever dropped out of a race or given up on something because your head was in the wrong space?

Have you ever fought thoughts or “inner demons,” as we call them in the ultrarunning community, during a run or “hard effort” exercise?

Is your mind set to fixed or set to growth?

Your mindset is a set of beliefs that shape how you make sense of the world and yourself.

It influences how you think, feel, and behave in any given situation.

Our thoughts can shape how we behave, so in order to achieve our highest goals, we must know how to manage the mind.

What is resiliency?

Getting comfortable with being uncomfortable. Resilience is a habit, a skill, and a mindset that can help you manage and keep your balance during difficult times.

“Through repetition of things you don’t want to do, you build mental armor.”
David Goggins

It is learning and growing from the challenges that we face. Adopting a flexible mind in life’s situations.

Creating a shift in the way that you think is a process, it takes time, patience, attention to detail, and hard work, just as dialing in athletic abilities.

The mind is a muscle and we must exercise it in order to create resiliency.

I want to work on my mindset!